Survey Data Shows Americans’ Willingness to Trade Comfort for Longer Health

From daily supplements to extreme biohacks, a nationwide survey uncovers which wellness habits Americans would be willing to adopt for a decade of extra health.

LOS ANGELES, CALIFORNIA, UNITED STATES, January 29, 2026 /EINPresswire.com/ -- Americans are increasingly willing to push their limits in pursuit of longevity, according to new survey data from wellness provider Drip Hydration. The nationwide survey examines how far people across the U.S. would go to gain 10 extra healthy years, revealing striking differences by age, gender, and city as well as a surprising openness to extreme wellness habits.

As interest in longevity, wellness, and biohacking continues to rise, Americans are rethinking what it means to live longer and better. Each January, gym memberships spike by more than 25% as people pursue New Year’s resolutions to improve their health [1]. But exercise is only one piece of the longevity puzzle. From supplements and dietary changes to cold exposure and tech-enabled health tracking, this survey provides a data-driven snapshot of what Americans are actually willing to adopt or give up for an extra decade of health.

Americans Would Go to Surprising Lengths to Extend Their Lifespan

The survey shows that many Americans are open to significant lifestyle changes in pursuit of an extra decade of healthy life. While nearly half of respondents favor moderate habits such as taking daily supplements or giving up coffee, a substantial share is willing to embrace physically demanding routines:

- 34% would commit to doing 100 push-ups every day
- 30% would take a five-minute freezing cold shower every morning
- 22% would walk barefoot in ice-cold snow daily

These findings suggest that the modern longevity movement isn’t just about small habit tweaks—it’s motivating Americans to test their physical and mental limits in pursuit of long-term health.

How Age and Gender Shape Americans’ Health Choices for Longevity

Americans’ approach to extending healthy life varies sharply by age and gender. Younger adults are most willing to embrace physically demanding routines, while older adults and women tend to favor sustainable, everyday wellness habits:

- Gen Z embraces extremes: 16–24-year-olds are most willing to do daily push-ups (56%), take cold showers (55%), or walk barefoot in ice-cold snow (29%).

- Older adults prefer sustainable habits: Americans 55+ favor daily supplements (54%), giving up social media (52%), and structured lifestyle changes.

- Men vs women: Men are more likely to adopt strenuous routines like push-ups (45%) or cold showers (37%), while women gravitate toward dietary adjustments and supplements, emphasizing long-term wellness.

Austin Leads the Nation in Openness to Life-Extending Habits

Regional differences reveal where wellness and longevity trends are gaining the most traction. Austin emerges as the nation’s most longevity-minded city, outpacing both coastal hubs and major metros:

- Austin residents lead the U.S. in willingness to give up junk food and alcohol (50%), compared with just 25–33% in cities such as San Antonio, Detroit, and Charlotte.

- Daily supplements are most popular in Southern cities, including Austin (61%), Houston (56%), and Jacksonville (55%).

- Cold showers find the strongest support on the West Coast, led by San Francisco (57%), followed by Austin (50%) and Phoenix (49%).

- Extreme routines, like 100 push-ups a day, are most common in San Diego (62%), Houston (58%), and San Francisco (55%), while many Northeast and Southern metros resist.

- Trend-driven nutrition, such as kale juice and other superfoods, is most popular in Houston (65%), Austin (61%), and Seattle (58%).

From Everyday Habits to Biohacks, Americans Are Experimenting with Longevity

Dr. Neal Kumar, a board-certified dermatologist, and co-founder of Drip Hydration, explains:

“Americans are increasingly experimenting with ways to extend their healthy years—from daily supplements to more innovative wellness routines,” says Dr. Neal Kumar. “What’s notable is how mainstream longevity has become. People are actively making choices around diet, movement, and preventive care that reflect a long-term investment in their health.”

The full survey data and additional insights are available at: https://driphydration.com/how-far-would-americans-go-to-gain-10-extra-healthy-years/

Source:

[1] Mirrors Delivered: Gym Membership Statistics 2025: Key Insights & Trends

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About Drip Hydration: Drip Hydration is a leading wellness provider that delivers in-home and on-demand health services, including IV hydration therapy, vitamin drips, and wellness treatments. By bringing cutting-edge therapies directly to clients' homes, offices, or events, Drip Hydration provides a convenient, personalized way to improve hydration, boost energy, enhance recovery, and support overall wellness. With a commitment to customer care, health, and convenience, Drip Hydration serves communities nationwide, offering tailored solutions designed to meet individual needs.

Nadine Bloecher
12100 Collective
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